Don't waste any more time with denials!
Get your Facebook Page Name Request Approved
In our previous article “How to Change my Facebook Page Name“, we talked about the basic steps on how to do that. We also mentioned the importance of HOW you word the name so that your FB name change request actually gets approved. Facebook makes it look simple and straight forward, but it often is not at all.
Facebook has a strict policy to avoid confusing people who are browsing FB pages. They want to make sure that if you change your Facebook page name, all of the Facebook users do not get confused and they know exactly what is going on. If you had a bunch of page followers for “Sunset Space Expo” and then you suddenly changed it to “Red Rider Flowers”, you can see how people would be confused. That is what Facebook wants to avoid, but it makes it very hard to deal with and their instructions are not very helpful.
When you submit a request to change a Facebook page name, you should know that a real live human almost never looks at your request. It is pretty much always a computer (artificial intelligence AI) that gets your request and makes the decision. This means that it cannot always recognize when the first name means about the same thing as the second name. Example: “Jan’s Fish Supplies” implies the same type of business as “JJ’s Aquatic Provisions” But the system won’t realize it and it will deny your request because… the words are very different.
So what do you do to get your Facebook page name request approved?
This article assumes that you already know how to submit a Facebook name change request. If you do not know how to get started, please read our other article that explains how to make a Facebook page name request (click here). Please note that the process for submitting your request is the same for both processes listed below. Only the way you word your page name is different.
If you are making small changes and keeping most of your page name the same, you are probably ok and can just submit your request without having to do two separate phases.
Example: “Jan’s Pet Store” to “Janet’s Pet Store” or “Jan’s Fabulous Pet Store”
If you are trying to make bigger changes, you have to do it in at least two phases of page name change requests.
Think of the first phase as a way to let people know the name is drastically changing. Kind of like a warning or a notice that the name is changing.
Let’s say you want to change the name from “Jan’s Pet Store” to “Posh Pets Galore”. Here are some examples of the first phase you MUST do.
Example 1: “Jan’s Pet Store” to “Posh Pets Galore – Formerly Jan’s Pet Store”
Or, Example 2: “Jan’s Pet Store” to “Jan’s Pet Store and Posh Pets Galore”
You see how the two names are used as one whole name change request together? That introduces the new name to Facebook while still showing the old name. That is the key. You must include the old name with the new name. You must let your followers know there is a change in progress.
Now you wait for approval. If Facebook is ok with it, it should get approved within 3 days.
If that does not work, then you have to try smaller changes. Try adding only one new word in each name change request. In this example, that would be “Jan’s Pet Store Posh”. If that is accepted, then you must make the name change over several requests by adding one words at a time.
If that still does not work, then you have to try adding one new letter at a time. Example “Jan’s Pet Store P”. I know, this sounds ridiculous, but sometimes it is the only thing that works.
Keep in mind that special characters are not allowed in page names. A special character will result in denial.
There is also a limit on how many characters can be in a page name. You should see that number on the name change section. If your old name and new name are too old together, try to start by removing some of the words from you current name as your first steps.
Once a request is approved, you must wait up to 7 days before starting another name change request. Facebook blocks the option to make more requests after an approval. I have seen in rare cases when a page has thousands of followers, they block the option to make another request for longer (months). Keep that in mind so that your page is not stuck with a confusing name for a long time. In some cases, it may still be your only option.
If your request is denied, you usually only have to wait up to one day to try again. Sometimes they will let you try again immediately after. Do not try to submit the same exact name more than once. They might block you for doing that.
Second Phase (after approval of the first phase)
After you have waited at least a week or more after approval of your previous name change requests and managed to get both your old name and new name on the page (this gives users time to see the first phase and is required by Facebook), start the second phase of the Facebook page name request process. The goal now is to remove any reference of the old name, so that you finally have your new FB page name showing. All you should have to do now is go through the same steps to change the page name again, delete the old name, and enter only the new name by itself. Just make sure you do not try to make any new changes to the name, except to delete part of it as instructed below.
Example 1 (name from earlier): “Posh Pets Galore – Formerly Jan’s Pet Store” to “Posh Pets Galore”
Example 2 (name from earlier): “Jan’s Pet Store and Posh Pets Galore” to “Posh Pets Galore”
Submit your changes and wait again for the review process. If they are ok with it, it is usually approved fairly quickly. Often in the same day, but up to 3 days. If it is denied, you may have to try removing only one word at a time. If that still does not work, try removing only one letter at a time. It is basically the same principles as before.
The same steps apply if your names mean something entirely different. You must do both phases.
Example: “Jan’s Pet Store” to “Fly High Hotel”